Opening Soon

Doug Darroch
The Build

The Build: Money Earnin', or Money Burnin'

The Build takes a deep dive into the process of building up a new restaurant, from signing the lease to opening day. In this episode, not only do you get more glimpses at the fun aesthetic bits, but you’ll also hear about the processes and systems behind making sure customers feel taken care of in the space that Eric and Team Ursula are in the middle of creating. Between architects pointing fingers at plumbers, and deciding on plate ware, you’ll hear about the nitty-gritty required to build up (and out) your brick and mortar world. LISTEN TO THE COMPLETE PODCAST HERE...

Read more


Doug Darroch
the build

The Build: Concept To Creation

The Build takes a deep dive into the process of building up a new restaurant, from signing the lease to opening day. In this episode, not only do you get more glimpses at the fun aesthetic bits, but you’ll also hear about the processes and systems behind making sure customers feel taken care of in the space that Eric and Team Ursula are in the middle of creating. Between architects pointing fingers at plumbers, and deciding on plate ware, you’ll hear about the nitty-gritty required to build up (and out) your brick and mortar world. LISTEN TO THE COMPLETE PODCAST HERE...

Read more


Doug Darroch
The Build - Podcast

The Build: Spending Time You Might Not Have

The Build takes a deep dive into the process of building up a new restaurant, from signing the lease to opening day. In this episode, not only do you get more glimpses at the fun aesthetic bits, but you’ll also hear about the processes and systems behind making sure customers feel taken care of in the space that Eric and Team Ursula are in the middle of creating. Between architects pointing fingers at plumbers, and deciding on plate ware, you’ll hear about the nitty-gritty required to build up (and out) your brick and mortar world. LISTEN TO THE COMPLETE PODCAST HERE...

Read more


Doug Darroch
Introducing "The Build"

Introducing "The Build"

Listen to the complete podcast here.  Introducing Eric Jenny: This season, we're following Chef Eric See. You might have heard of Eric through his many accolades, including the James Beard Foundation nominations two years in a row, a rising star from star chefs, as well as features in Bon Appétit magazine. Eric hails from New Mexico and is now a Brooklynite. Alex: Eric's first iteration of Ursula was born during the pandemic and focused around the parameters of a small space. It was primarily quick service burritos in the morning, sandwiches in the afternoon. That's it, right? Coffee and pastries. Um,...

Read more

Recent articles